About Us

Paul Fioretto is a professional photographer and an accredited member of the AIPP (Australian Institiute of Professional Photography). His passion for photography has continued since secondary school. He has over 12 years experience shooting weddings, corporate functions and portraiture. Paul's work has been published in numerous international fashion and lifestyle magazines. He has worked at the Mercedes Benz Fashion Week (MBFW) as an accredited photographer and his skills and passion have grown through working with many highly renowned photographers in the wedding and fashion industry. 



Samantha Fioretto is a qualified graphic artist with many years experience in desktop publishing and creative print work. Samantha is highly skilled in post production editing, creating event stationery, desk top publishing and PA services to corporate executives. These are services offered through SoaP Productions. She has a very keen interest in documentary photography and scrap-booking.